Sep 26, 2022  
2022-2023 Florida Tech Catalog 
    
2022-2023 Florida Tech Catalog
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BUS 4686 International Marketing

Credit Hours: 3
Addresses the importance of gathering, analyzing, disseminating and responding to international sources of marketing intelligence. Students learn to analyze environmental forces, make marketing mix decisions, and plan and implement international market entry strategies.
(CC)
Prerequisite: BUS 3601  



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