Sep 26, 2022  
2022-2023 Florida Tech Catalog 
    
2022-2023 Florida Tech Catalog
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BUS 3612 Hospitality and Tourism Marketing

Credit Hours: 3
Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis, and the planning and management of facilities to increase customer value, loyalty and satisfaction.
Prerequisite: BUS 3601  or EMK 3601  



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