Sep 26, 2022  
2022-2023 Florida Tech Catalog 
    
2022-2023 Florida Tech Catalog
Add to Personal Catalog (opens a new window)

BUS 3611 Entertainment and Sports Marketing

Credit Hours: 3
Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategies.
Prerequisite: BUS 3601  or EMK 3601  



Add to Personal Catalog (opens a new window)