Sep 26, 2022  
2022-2023 Florida Tech Catalog 
    
2022-2023 Florida Tech Catalog
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BUS 3607 Marketing Research

Credit Hours: 3
Introduces measurement and research techniques, problem identification and resolution through formal theory, and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research.
Prerequisite: (BUS 2703  or EST 2703 ), and (BUS 3601  or EMK 3601 )



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