Sep 26, 2022  
2022-2023 Florida Tech Catalog 
    
2022-2023 Florida Tech Catalog
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BUS 3603 Advertising and Promotion Management

Credit Hours: 3
Covers various advertising techniques used in radio, TV, magazines, newspapers, direct mail and billboards, including the relative advantages of the different media. Also reviews the integration of advertising as one element within the promotional and marketing mix.
Prerequisite: BUS 3601  



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