Major Code: 7604 |
Degree Awarded: Bachelor of Arts |
Age Restriction: Y |
Admission Status: online undergraduate |
Delivery Mode/s: online only |
Location/s: Florida Tech University Online |
The Bachelor of Arts in Business Administration - Marketing combines a broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The marketing major focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.