Mar 29, 2024  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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COM 5110 Strategic Communication

Credit Hours: 3
Provides an overview of the theory, principles, techniques, practices and trends of public relations and other corporate strategic communication functions. Includes strategic communication processes, issue / crisis / reputation management, stakeholder relationship management and other corporate communication activities.



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