Apr 20, 2024  
2023-2024 Florida Tech Catalog 
    
2023-2024 Florida Tech Catalog [ARCHIVED CATALOG]

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COM 4440 Strategic Communication

Credit Hours: 3
Examines integrated marketing communication theories and practices. Teaches strategic thinking across the functional areas, optimizing communication strategies and creatively developing and applying tools and tactics. Covers how strategic marketing communication can be used for branding and to build a strong corporate image.
(LA) (SS)
Prerequisite: COM 3440  



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