Mar 14, 2025  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

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EMK 3601 Principles of Marketing

Credit Hours: 3
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.
Requirement(s): Successful completion of 30 credits hours in Florida Tech University Online
Prerequisite: COM 1102 , EEC 2303 



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