May 09, 2025

2018-2019 Florida Tech Catalog

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2018-2019 Florida Tech Catalog [ARCHIVED CATALOG]

Business Administration - Marketing, B.S.

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Major Code: 7762	Degree Awarded: Bachelor of Science
Delivery Mode(s): Classroom	Age Restriction: No
Admission Status: Undergraduate	Location(s): Main Campus - Melbourne

The Bachelor of Science in Business Administration – Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.

Curriculum

Candidates for a Bachelor of Science in Business Administration – Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year

Fall (16 credit hours)

Spring (15 credit hours)

BUS 1502 Foundations in Creativity, Innovation and Entrepreneurship 2
BUS 2304 Microeconomics
COM 1102 Writing About Literature
MTH 1702 Applied Calculus
Restricted Elective (PSY) Credits Hours: 3

Sophomore Year

Fall (15 credit hours)

BUS 2211 Introduction to Financial Accounting
BUS 2601 Legal and Social Environments of Business
BUS 3501 Management Principles
Restricted Elective* (COM) Credit Hours: 3
Restricted Elective (Science) Credit Hours: 3

Spring (15 credit hours)

BUS 2212 Introduction to Managerial Accounting
BUS 2703 Business Statistics
BUS 3504 Management Information Systems
BUS 3601 Marketing Principles
Restricted Elective (Science) Credit Hours: 3

Junior Year

Fall (15 credit hours)

BUS 3401 Corporate Finance
BUS 3605 Consumer Behavior
Restricted Elective (BUS global emphasis) Credit Hours: 3
Restricted Elective (HUM/COM) Credit Hours: 3

Select first HUM Core Course:

Spring (15 credit hours)

BUS 3704 Quantitative Methods
BUS 4502 Organizational Behavior and Theory
Restricted Elective** Credit Hours: 3
Restricted Elective (HUM global emphasis) Credit Hours: 3

Select second HUM Core Course:

Senior Year

Fall (15 credit hours)

BUS 4501 Production/Operations Management
BUS 4601 Marketing Analysis and Strategy
BUS 4783 Practicum Planning
BUS 4788 Business Plan Research (Q)
Restricted Elective** Credit Hours: 3
Restricted Elective (HUM/COM) Credit Hours: 3

Spring (15 credit hours)

BUS 4701 International Business
BUS 4702 Business Strategy and Policy
BUS 4786 Major Field Practicum
Free Elective Credit Hours: 3
Restricted Elective** Credit Hours: 3

Restricted Electives: Global Emphasis

Business

Humanities

Total Credits Required: 121

*Restricted Elective (COM) can be COM 2224 Business and Professional Writing , COM 2225 Writing for the Media or COM 2425 Introduction to Communication .

**Three Restricted Electivs must include one of the following:

No more than two from the following:

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