Apr 19, 2024  
2018-2019 Florida Tech Catalog 
    
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2018-2019 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 4686 International Marketing

Credit Hours: 3
Addresses the importance of gathering, analyzing, disseminating and responding to international sources of marketing intelligence. Students learn to analyze environmental forces, make marketing mix decisions, and plan and implement international market entry strategies.
(CC)
Prerequisite: BUS 3601  


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