Jan 02, 2025  
2019-2020 Florida Tech Catalog 
    
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2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

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EMK 3607 Integrated Marketing Communication Management

Credit Hours: 3
Studies the development and execution of the marketing communication process. Covers a variety of available media channels. Includes traditional and online sources. Emphasizes the importance of using a fully integrated approach in the formulation and management of a media marketing plan.
Requirement(s): Must be enrolled in Florida Tech Online
Prerequisite: EMK 3601  


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