Jan 27, 2022  
2019-2020 Florida Tech Catalog 
    
2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

EMK 3601 Principles of Marketing

Credit Hours: 3
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.
Minimum student level - second year
Requirement(s): Successful completion of 30 credits hours in Florida Tech Online
Prerequisite: COM 1102  and EEC 2303  



Add to Personal Catalog (opens a new window)