Mar 28, 2024  
2019-2020 Florida Tech Catalog 
    
2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 5629 Integrated Internet Strategies

Credit Hours: 3
Uses cases studies to integrate concepts, practices and technologies of Internet marketing. Demonstrates effective Internet marketing campaigns, building and promoting a Web presence, techniques for search engine optimization, and diagnostic and performance tracking using Web analytics. Focuses on the organizational perspective of global strategies.
Prerequisite: BUS 5460  and BUS 5621  and BUS 5623  



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