Jan 23, 2022  
2019-2020 Florida Tech Catalog 
    
2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 5621 Internet Marketing

Credit Hours: 3
Introduces electronic commerce distribution channels, Web-based marketing and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for Internet marketing, and techniques and methods for online market research and Internet marketing strategies based on the marketing mix.
Prerequisite: BUS 5460  



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