Mar 29, 2024  
2019-2020 Florida Tech Catalog 
    
2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

BUS 4601 Marketing Analysis and Strategy

Credit Hours: 3
Advanced study of the managerial aspects of marketing to include the decision areas pertaining to the marketing environment, opportunity analysis, marketing strategy and product, channel, price and promotional decisions. Uses cases to aid the student in experiencing real-life business situations.
Must be enrolled in College of Business degree program. Minimum student level - junior or third year
Prerequisite: BUS 3601  or EMK 3601  



Add to Personal Catalog (opens a new window)