Mar 28, 2024  
2019-2020 Florida Tech Catalog 
    
2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 3612 Hospitality and Tourism Marketing

Credit Hours: 3
Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis, and the planning and management of facilities to increase customer value, loyalty and satisfaction.
Prerequisite: BUS 3601  or EMK 3601  



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