Nov 22, 2024  
2019-2020 Florida Tech Catalog 
    
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2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 3611 Entertainment and Sports Marketing

Credit Hours: 3
Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategies.
Prerequisite: BUS 3601  or EMK 3601  


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