BUS 3607 Marketing Research

Credit Hours: 3

Introduces measurement and research techniques, problem identification and resolution through formal theory, and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research.
Prerequisite: (BUS 2703 or EST 2703), and (BUS 3601 or EMK 3601)