Mar 28, 2024  
2018-2019 Florida Tech Catalog 
    
2018-2019 Florida Tech Catalog [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

BUS 3601 Marketing Principles

Credit Hours: 3
Examines the principles of marketing. Emphasizes the marketing concept, functions, consumer behavior, market segmentation, marketing strategy, marketing mixes, market research, marketing legislation and marketing control, as well as providing a foundation for higher-level courses in marketing.



Add to Personal Catalog (opens a new window)