Apr 30, 2026  
2026-2027 Florida Tech Catalog 
    
2026-2027 Florida Tech Catalog
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EMK 3601 Principles of Marketing

Credit Hours: 3
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.
Minimum student level: second year
Requirement(s): Successful completion of 30 credits hours
Prerequisite: COM 1102  and EEC 2303  



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