Marketing, M.B.A.

The Master of Business Administration – Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today’s complex global business.

Rooted in the case method approach, this intensive M.B.A. program offers a uniquely collaborative, hands-on education. The program covers a variety of subjects including consumer behavior, multinational business policy and market research.

Students actively engage in case study analysis and exercise leadership and teamwork skills. Behavioral concepts and quantitative methods from a marketing management point of view are covered as well as the core business fundamentals. The program combines academic principles with practical, real-world applications to result in a solid business foundation.

Admission Requirements

The applicant to the master of business administration program must have a bachelor’s degree; however, the degree need not be in business administration. Applicants who are graduates of non-business programs are also encouraged to apply. An applicant is assigned an advisor soon after acceptance into the M.B.A. program, and should meet with the advisor to prepare a program plan outlining the courses needed for the M.B.A. degree.

The admissions decision is based on a review of the application documentation including work experience, academic performance, references and written statement of purpose. Although taking the Graduate Management Admissions Test (GMAT) is not a requirement, it is highly recommended for admission consideration. Individuals who take the GMAT and obtain a satisfactory score can compensate for other criteria in their application (such as academic performance or work experience). Preference for graduate scholarships will be given to applicants who take the GMAT.