Feb 02, 2023  
2018-2019 Florida Tech Catalog 
2018-2019 Florida Tech Catalog [ARCHIVED CATALOG]

Business Administration - Marketing, B.S.

Major Code: 7762 Degree Awarded: Bachelor of Science
Delivery Mode(s): Classroom Age Restriction: No
Admission Status: Undergraduate Location(s): Main Campus - Melbourne

The Bachelor of Science in Business Administration – Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.


Candidates for a Bachelor of Science in Business Administration – Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year

Sophomore Year

Fall (15 credit hours)

Junior Year

Senior Year

Fall (15 credit hours)

Spring (15 credit hours)

Restricted Electives: Global Emphasis