Jul 21, 2024  
2017-2018 Catalog 
2017-2018 Catalog [ARCHIVED CATALOG]

Strategic Communication, B.S.

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Major Code: 7188 Degree Awarded: Bachelor of Science
Delivery Mode(s): Classroom Age Restriction: No
Admission Status: Undergraduate Location(s): Main Campus - Melbourne

The mission of the undergraduate strategic communication program is to help students achieve their potential by nurturing their abilities in critical thinking, problem-solving and strategic planning by providing a solid foundation in the theories, concepts, methods of inquiry, and skills and knowledge specific to professional communication fields. In support of this mission, the School of Arts and Communication is committed to: 

  • Developing and promoting courses that provide an understanding of the concepts and theories surrounding visual and written communication;
  • Providing students with the ability to convey material clearly and concisely through multiple media formats appropriate to communication professions; and
  • Promoting student inquiry and critical thinking skills through strategic communication planning and projects, research projects and internships.

Degree Requirements

Candidates for the Bachelor of Science in Strategic Communication require a total of 121 credit hours for graduation. On reaching the junior year, candidates must choose an area of concentration and include 21 credit hours of specialized coursework. The composition of the 121-credit program must correspond to the following distribution of required and elective courses.



Free Electives (12 credit hours)

Humanities and Social Science (15 credit hours)

Languages and Cultural Studies (12 credit hours)

  • Six credit hours of a foreign language (LNG)
  • Six credit hours of a foreign language (LNG) or cultural studies (HUM)

Mathematics (6 credit hours)

Science (6 credit hours)

  • Six credit hours of Physical/Life Science

Concentration (Select one 12-credit concentration)


Scientific/Technical Communication

  • Restricted Electives (May be any computer science, engineering or science course) (up to 9 credit hours)
  • COM 3xxx (up to 6 credit hours)

Total Credits Required: 121

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