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Dec 06, 2024
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2017-2018 Catalog [ARCHIVED CATALOG]
Business Administration - Marketing, B.A.
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Return to: Degree Programs
Major Code: 7604 |
Degree Awarded: Bachelor of Arts |
Delivery Mode(s): Online |
Age Restriction: Yes |
Admission Status: Undergraduate |
Location(s): Florida Tech Online |
The Bachelor of Arts in Business Administration - Marketing combines a broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The marketing major focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.
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Humanities (9 credit hours)
- Any HUM 1000-level (or higher)
Physical/Life Sciences (6 credit hours)
Social Sciences (3 credit hours)
- Any 1000-level or higher (SS)
Restricted and Free Electives
Restricted Electives - Marketing (6 credit hours)
Select two courses from the following:
Restricted Electives - Business (3 credit hours)
- Any 3000/4000-level (BUS, EAC, EBA, EEC, EHC, EHR, EMG, EMK, EST)
Free Electives (choose two) (6 credit hours)
Total Credits Required: 121
Humanities Core Courses
Not all humanities core courses are offered online or every term; check the current schedule of classes for humanities core options.
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Return to: Degree Programs
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