Nov 28, 2023  
2017-2018 Catalog 
2017-2018 Catalog [ARCHIVED CATALOG]

Business Administration - Marketing, B.A.

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Major Code: 7604 Degree Awarded: Bachelor of Arts
Delivery Mode(s): Online Age Restriction: Yes
Admission Status: Undergraduate Location(s): Florida Tech Online

The Bachelor of Arts in Business Administration - Marketing combines a broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The marketing major focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.

Humanities (9 credit hours)

  • Any HUM 1000-level (or higher)

Physical/Life Sciences (6 credit hours)

Social Sciences (3 credit hours)

  • Any 1000-level or higher (SS)

Restricted and Free Electives

Restricted Electives - Business (3 credit hours)

  • Any 3000/4000-level (BUS, EAC, EBA, EEC, EHC, EHR, EMG, EMK, EST)

Free Electives (choose two) (6 credit hours)

Total Credits Required: 121

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