Oct 02, 2022  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

Business Administration - Marketing, B.S.


Major Code: 7762 Degree Awarded: Bachelor of Science
Delivery Mode(s): Classroom Age Restriction: No
Admission Status: Undergraduate Location(s): Main Campus - Melbourne

The Bachelor of Science in Business Administration-Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.

Candidates for a Bachelor of Science in Business Administration- Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year


Sophomore Year


Fall (15 credit hours)


Junior Year


Fall (15 credit hours)


Spring (15 credit hours)


Senior Year


Fall (15 credit hours)


Spring (15 credit hours)


Total Credits Required: 121


*Restricted Elective (COM) can be Business and Professional Writing (COM 2224 ), Writing for the Media (COM 2225 ) or Introduction to Communication (COM 2425 ).