Strategic Communication, B.S.

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Major Code: 7188	Degree Awarded: Bachelor of Science
Delivery Mode(s): Classroom	Admission Status: Undergraduate
Location(s): Main Campus - Melbourne

The mission of the undergraduate strategic communication program is to help students achieve their potential by nurturing their abilities in critical thinking, problem-solving and strategic planning by providing a solid foundation in the theories, concepts, methods of inquiry, and skills and knowledge specific to professional communication fields. In support of this mission, the School of Arts and Communication is committed to:

Developing and promoting courses that provide an understanding of the concepts and theories surrounding visual and written communication;
Providing students with the ability to convey material clearly and concisely through multiple media formats appropriate to communication professions; and
Promoting student inquiry and critical thinking skills through strategic communication planning and projects, research projects and internships.

Degree Requirements

Candidates for the Bachelor of Science in Strategic Communication require a total of 121 credit hours for graduation. On reaching the junior year, candidates must choose an area of concentration and include 21 credit hours of specialized coursework. The composition of the 121-credit program must correspond to the following distribution of required and elective courses.

Curriculum

Basic Skills (10 credit hours)

Communication Core (30 credit hours)

Free Electives (12 credit hours)

Humanities and Social Science (15 credit hours)

Humanities elective (HU) 3000-level or higher recommended credit hours: 3
Humanities or social science elective (HU/SS) credit hours: 3
Social science elective (SS) credit hours: 3

Select first HUM core course:

Select second HUM core course:

Languages and Cultural Studies (12 credit hours)

Six credit hours of a foreign language (LNG)
Six credit hours of a foreign language (LNG) or cultural studies (HUM)

Mathematics (6 credit hours)

Science (6 credit hours)

Six credit hours of physical/life science

Strategic Communication Courses (18 credit hours)

Concentration (Select one 12-credit concentration)

Business/Marketing

BUS 3601 Marketing Principles
BUS 3xxx (up to 9 credit hours)
COM 3xxx (up to 6 credit hours)

Scientific/Technical Communication

COM 3231 Writing About Science
Restricted electives (may be any computer science, engineering or science course) (up to 9 credit hours)
COM 3xxx (up to 6 credit hours)