|Major Code: 7762
||Degree Awarded: Bachelor of Science
|Delivery Mode(s): Classroom
||Admission Status: Undergraduate
|Location(s): Main Campus - Melbourne
The Bachelor of Science in Business Administration – Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).
Students will gain an appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.