Mar 28, 2024  
2021-2022 Florida Tech Catalog 
    
2021-2022 Florida Tech Catalog [ARCHIVED CATALOG]

Marketing, M.B.A.


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Major Code: 8336 Degree Awarded: Master of Business Administration
Delivery Mode(s): Online Admission Status: Graduate
Admission Materials: GMAT, GRE recommended Location(s): Florida Tech Online

The Master of Business Administration – Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today’s complex global business.

Rooted in the case method approach, this intensive M.B.A. program offers a uniquely collaborative, hands-on education. The program covers a variety of subjects including consumer behavior, multinational business policy and market research.

Students actively engage in case study analysis and exercise leadership and teamwork skills. Behavioral concepts and quantitative methods from a marketing management point of view are covered as well as the core business fundamentals. The program combines academic principles with practical, real-world applications to result in a solid business foundation.

Admission Requirements

The applicant to the master of business administration program must have a bachelor’s degree; however, the degree need not be in business administration. Applicants who are graduates of non-business programs are also encouraged to apply. An applicant is assigned an advisor soon after acceptance into the M.B.A. program and should meet with the advisor to prepare a program plan outlining the courses needed for the M.B.A. degree.

The admissions decision is based on a review of the application documentation including work experience, academic performance, references and written statement of purpose.

A GMAT or GRE is not required but will be accepted as an additional source to review. Work, as well as academic references and a quality statement of purpose, are critical to an effective evaluation.

Curriculum


Not all courses are offered online every term. See this two-year course offering projection and remember to check prerequisites/co-requisites before registering.

Program Prerequisites


The following foundation courses are considered prerequisites to this program and will be waived for any student with an undergraduate degree in business or who has taken undergraduate courses in accounting, economics and finance with a minimum grade of B.

Core Courses


The M.B.A. degree requires completion of a common set of six core courses including the capstone course in strategic management, and two additional directed electives (BUS 5000-level or higher) chosen with the approval of the faculty advisor. These required courses are designed to prepare the student to respond to the complex business decisions that arise in today’s rapidly changing environment. As such, these courses incorporate either case studies or projects that require extensive qualitative and/or quantitative analysis.

Directed Electives


Six credit hours of directed electives (BUS 5000-level or higher) are required if BUS 5601 Essentials of Business Development 1  and BUS 5602 Essentials of Business Development 2  are waived.

Total Credits Required: 36


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