Mar 28, 2024  
2021-2022 Florida Tech Catalog 
    
2021-2022 Florida Tech Catalog [ARCHIVED CATALOG]

Business Administration - Marketing, B.A.


Return to {$returnto_text} Return to: Degree Programs

Major Code: 7604 Degree Awarded: Bachelor of Arts
Delivery Mode(s): Online Admission Status: Undergraduate
Location(s): Florida Tech Online

The Bachelor of Arts in Business Administration – Marketing combines broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The marketing major focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.

Admission Requirements

Applicants must demonstrate readiness to succeed in a challenging academic curriculum. The transcript from a regionally accredited or state-approved high school is the most important element of the application. While no minimum grade point average, class rank or standardized test score is specified, these measures must indicate a readiness for college studies in a chosen academic program.

An applicant who is a U.S. citizen must have earned a high school diploma from a regionally accredited or state-approved high school or a high school equivalency diploma (GED) by the date of first enrollment. All offers of admission are tentative if the student has high school or collegiate coursework in progress. Final admission is dependent on receipt and review of the student’s final transcripts.

Curriculum


Not all courses are offered online every term. See this two-year course offering projection and remember to check prerequisites/co-requisites before registering.

Humanities (9 credit hours)


  • Any HUM 1000-level (or higher)

Physical/Life Sciences (6 credit hours)


Social Sciences (3 credit hours)


  • Any 1000-level or higher (SS)

Restricted and Free Electives


Restricted Electives - Business (3 credit hours)

  • Any 3000/4000-level (BUS, EAC, EBA, EEC, EHC, EHR, EMG, EMK, EST)
Free Electives (choose two) (6 credit hours)

Total Credits Required: 121


Return to {$returnto_text} Return to: Degree Programs