|Major Code: 7604
||Degree Awarded: Bachelor of Arts
|Delivery Mode(s): Online
||Admission Status: Undergraduate
|Location(s): Florida Tech Online
The Bachelor of Arts in Business Administration – Marketing combines broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The marketing major focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.
Applicants must demonstrate readiness to succeed in a challenging academic curriculum. The transcript from a regionally accredited or state-approved high school is the most important element of the application. While no minimum grade point average, class rank or standardized test score is specified, these measures must indicate a readiness for college studies in a chosen academic program.
An applicant who is a U.S. citizen must have earned a high school diploma from a regionally accredited or state-approved high school or a high school equivalency diploma (GED) by the date of first enrollment. All offers of admission are tentative if the student has high school or collegiate coursework in progress. Final admission is dependent on receipt and review of the student’s final transcripts.