EMK 3601 Principles of Marketing

Credit Hours: 3

Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.
Minimum student level - second year
Requirement(s): Successful completion of 30 credits hours in Florida Tech Online
Prerequisite: COM 1102 and EEC 2303