Oct 02, 2022  
2019-2020 Florida Tech Catalog 
    
2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

MGT 5312 Healthcare Marketing and Strategy

Credit Hours: 3
Examines the principles and concepts of marketing as they apply to healthcare organizations. Discusses the nature of marketing strategy, the environment in which marketing operates, the consumer decision-making process, market research, market mix, and monitoring and controlling the marketing process.
Prerequisite: MGT 5019  



Add to Personal Catalog (opens a new window)