Jul 05, 2022  
2019-2020 Florida Tech Catalog 
    
2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 5657 Advanced Market Research

Credit Hours: 3
Examines the consumer decision-making processes and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering, analysis, interpretation and report writing.
Requirement(s): Must be enrolled in Florida Tech Online
Prerequisite: BUS 5470



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