Apr 20, 2024  
2019-2020 Florida Tech Catalog 
    
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2019-2020 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 5656 Consumer Behavior Strategies

Credit Hours: 3
Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.
Prerequisite: BUS 5470  


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