Aug 04, 2020  
2018-2019 Florida Tech Catalog 
    
2018-2019 Florida Tech Catalog [ARCHIVED CATALOG]

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COM 5340 Services Marketing Communication

Credit Hours: 3
Focuses on corporate strategies for successful interaction between service providers and both internal and external customers in various corporate cultures. Also focuses on key variables that shape communication behaviors and impact customer satisfaction levels, problems within these relationships, and behaviors to increase communication effectiveness.



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