Jul 03, 2022  
2018-2019 Florida Tech Catalog 
    
2018-2019 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 5470 Marketing Management

Credit Hours: 3
Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.



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