Aug 02, 2025  
2025-2026 Florida Tech Catalog 
    
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2025-2026 Florida Tech Catalog
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BUS 5658 Health Care Planning and Marketing

Credit Hours: 3
Discusses and applies the concepts of health care planning and marketing to health care delivery, assessment of community needs and resource planning in both ambulatory and clinical settings. Includes health services planning and trends, demand for and use of health services, research methods and sources of marketing and planning data.
Prerequisite: BUS 5450  and BUS 5470  


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