Mar 02, 2024  
2021-2022 Florida Tech Catalog 
    
2021-2022 Florida Tech Catalog [ARCHIVED CATALOG]

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MGT 5163 Marketing in An Internet-Based Environment

Credit Hours: 3
Develops the organization’s marketing function in an expanded, multi-channel capacity to conduct eBusiness in an Internet-based environment. Discusses barriers to eBusiness market entry and their impact on the organization’s decision making. Analyzes sources of product/service availability and cost reduction strategies in eBusiness.
Recommended: Background knowledge equivalent to MGT 5019 Marketing  and MGT 5160 Introduction to eBusiness 



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