Mar 02, 2024  
2021-2022 Florida Tech Catalog 
    
2021-2022 Florida Tech Catalog [ARCHIVED CATALOG]

Add to Personal Catalog (opens a new window)

MGT 5048 Marketing Analysis and Strategy

Credit Hours: 3
Includes advanced analysis of current marketing opportunities and problems stemming from the changing social, economic and political environments. Entails preparation of detailed marketing programs for all or part of an organization’s marketing effort, consistent with its financial and managerial resources.
Recommended: Background knowledge equivalent to MGT 5019 Marketing 



Add to Personal Catalog (opens a new window)