Apr 25, 2024  
2021-2022 Florida Tech Catalog 
    
2021-2022 Florida Tech Catalog [ARCHIVED CATALOG]

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BUS 5476 Strategic Marketing

Credit Hours: 3
Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
Prerequisite: BUS 5470  



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