BUS 4601 Marketing Analysis and Strategy

Credit Hours: 3

Advanced study of the managerial aspects of marketing to include the decision areas pertaining to the marketing environment, opportunity analysis, marketing strategy and product, channel, price and promotional decisions. Uses cases to aid the student in experiencing real-life business situations.
Must be enrolled in College of Business degree program. Minimum student level - junior or third year
Prerequisite: BUS 3601 or EMK 3601