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Oct 09, 2024
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BUS 3611 Entertainment and Sports MarketingCredit Hours: 3 Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategies. Prerequisite: BUS 3601 or EMK 3601
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