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BUS 4550 Advanced Techniques in Supply Chain Management Credit Hours: 3
Covers advanced theory and practice of supply chain management (SCM). Includes operational logistics support and the concepts and tools of electronic communications and information technology systems. Studies the strategy, organizational structure and new technologies in SCM. Also covers planning, program design and quality assurance.
Prerequisite: BUS 3550
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BUS 4552 Inventory Control Management Credit Hours: 3
Includes management techniques and methods related to the life-cycle management of material. Addresses material management systems and concepts of standardization, modernization, material reserve, cataloging, pre-ordering, storage and distribution. Applies management principles to inventory control.
Prerequisite: BUS 3550
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BUS 4553 Integrated Logistics Management Credit Hours: 3
Covers the structure of the integrated logistics management (ILM) philosophy and how to apply information technology processes and systems to ILM. Provides the framework for integrated logistics support (ILS). Discusses the management tools available to logistics managers and places ILS in perspective within the acquisition process.
Prerequisite: BUS 3550
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BUS 4555 Procurement and Contract Management Credit Hours: 3
Covers the principles and management processes by which organizations contract for goods and services. Emphasizes the procurement activities of the U.S. federal government. Includes legal requirements for the formation, performance and modification of a contract relationship, and how to prevent disputes, controversies and cost overruns.
Minimum student level - senior
Prerequisite: BUS 2601
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BUS 4583 Senior Project Credit Hours: 3
Provides the experience of applying the concepts, tools and techniques introduced in previous courses. Project teams analyze, develop and reengineer the requirements for solving a real-world management information system problem.
Minimum student level - senior
Prerequisite: BUS 3511 and BUS 3514
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BUS 4601 Marketing Analysis and Strategy Credit Hours: 3
Advanced study of the managerial aspects of marketing to include the decision areas pertaining to the marketing environment, opportunity analysis, marketing strategy and product, channel, price and promotional decisions. Uses cases to aid the student in experiencing real-life business situations.
Must be enrolled in College of Business degree program. Minimum student level - junior or third year
Prerequisite: BUS 3601 or EMK 3601
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BUS 4605 Retail Management Credit Hours: 3
Presents the point of view of a potential manager. Provides a foundation for management decision-making in a rapidly changing retail environment. Includes retail strategy, service retailing, legal and ethical issues, information systems, buyer behavior, merchandise management and international retailing.
Prerequisite: (BUS 3501 or EMG 3301 ), and (BUS 3601 or EMK 3601 )
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BUS 4606 Special Topics in Marketing Credit Hours: 3
Studies in depth a specialized area of marketing. Subject matter depends on the expertise of the instructor. Topics announced before each offering. Normally requires a research paper or project.
Prerequisite: BUS 3601
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BUS 4607 Brand Management Marketing Credit Hours: 3
Introduces branding as it relates to consumer behavior. Includes creating and sustaining shareholder value through brands. Uses theory and real-world cases to examine branding in terms of positioning, design and packaging, integration, brand equity and corporate identity. Requires initiation and completion of a brand audit.
Prerequisite: BUS 3601 or EMK 3601
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BUS 4686 International Marketing Credit Hours: 3
Addresses the importance of gathering, analyzing, disseminating and responding to international sources of marketing intelligence. Students learn to analyze environmental forces, make marketing mix decisions, and plan and implement international market entry strategies.
(CC)
Prerequisite: BUS 3601
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BUS 4701 International Business Credit Hours: 3
Introduces the environmental factors confronting managers in international operations: cultural, economic, legal, political and institutional determinants. Examines problems associated with managing organizational, financial, marketing and production policies in a global marketplace.
(CC)
Must be enrolled in College of Business degree program. Minimum student level - junior
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BUS 4702 Business Strategy and Policy Credit Hours: 3
Reviews basic concepts and techniques used in formulating competitive strategy at the corporate, business and functional levels. Introduces business models to provide a learning experience in quantitative aspects of strategy formulation in a competitive environment.
Must be enrolled in College of Business degree program. Minimum student level - senior
Requirement(s): Must be taken in the final semester before graduation
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BUS 4783 Practicum Planning Credit Hours: 0
Allows the student real-world business experience that complements the varied academic disciplines covered in the business curriculum. The planning process must be taken in the second to last semester before graduation.
Must be enrolled in College of Business degree program. Minimum student level - junior
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BUS 4786 Major Field Practicum Credit Hours: 3
Links academic study and the practices of the major field of study in the workplace. Requires written and oral presentations, weekly summary reports and 150 work hours at a host employer’s location.
Must be enrolled in College of Business degree program. Minimum student level - junior
Prerequisite: BUS 4783
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BUS 4787 Student Business Incubator Practicum Credit Hours: 3
Provides faculty-led learning in a real-world environment to create an entrepreneurial experience in the Florida Tech Business Incubator. Uses online lectures to allow time for teams to complete a challenging project that takes the entrepreneurial process from idea to creation. Requires weekly in-class progress reports and a completed team project.
Must be enrolled in College of Business degree program. Minimum student level - senior
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BUS 4788 Business Plan Research Credit Hours: 3
Introduces research methods used to create viable business ventures. Begins with innovation and creativity, and proceeds to critical thinking through learned tools including marketing, operational, financial, organizational and strategic analyses. Culminates in a fully developed business plan.
(Q)
Must be enrolled in College of Business degree program. Minimum student level - senior
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BUS 4790 Directed Business Study Credit Hours: 3
Studies in depth the topics or problems of current interest to practicing managers. Requires students to develop and present a formal report that includes a statement of the objectives of the study effort, survey of the literature, methodology, analysis, results, conclusions and, if appropriate, recommendations.
Requirement(s): Associate dean approval
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BUS 4801 International Trade Credit Hours: 3
Investigates why nations trade, what they trade and how they benefit from exchange. Includes topics on classical, neoclassical, modern and post-modern theories of trade; commercial policy instruments and their welfare effects; economic integration; international factor movements; and trade development.
(CC)
Prerequisite: BUS 3805
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BUS 4802 Global Accounting and Tax Credit Hours: 3
Integrates the functional areas of accounting with business administration in a global decision-making framework. Provides business managers with an understanding of the numerous differences that exist between countries and the problems multinational companies face in interpreting international accounting information.
(CC)
Prerequisite: BUS 2211 and BUS 2212
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BUS 4803 Global Financial Management Credit Hours: 3
Extends the principles of finance to an international context. Emphasizes currency fluctuation, measuring and hedging exchange rate risk, comparative capital structure, multinational investment, international capital budgeting and taxes.
(CC)
Minimum student level - senior
Prerequisite: BUS 3401
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BUS 5011 Management Theory and Thought Credit Hours: 3
Overviews classical and contemporary management philosophies and theories. Focuses on managing enterprises in today’s rapidly changing global economy. Includes developing strategic vision, planning, organizing, directing and controlling, social responsibility and international management.
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BUS 5017 Program Management Credit Hours: 3
Studies the responsibility and authority of a program manager and the integration of program functions in complex organizational structures. Discusses interpersonal relationships within matrix organizations, as well as program conflict resolution and organizational priorities.
Requirement(s): Prior completion of foundation requirements
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BUS 5023 Management and Administration of Contracts Credit Hours: 3
Offers a comprehensive analysis of the procurement process and the resulting contractual relationships. Topics range from a history of procurement through considerations dealing with applicable laws, policies, regulations, methods of contracting, types of contracts and cost-pricing principles.
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BUS 5025 Technological Entrepreneurship Credit Hours: 3
Covers leadership, innovation, participation and teamwork. lncludes identifying high-potential commercial space opportunities. Relates to a variety of disciplines (engineering, technology, management, marketing, finance, investing, accounting, banking).
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BUS 5027 Global Commercial Space Programs Credit Hours: 3
Covers the history of the development of commercial space programs. lncludes key characteristics of commercialization in other industries and the basic processes for strategy assessment in the commercial space environment. Provides an overview and assessment of current commercial actors and enterprises.
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BUS 5070 Special Topics in Business Credit Hours: 3
Independent study in some area of business that allows the student to work closely with a faculty member and probe a subject within the business discipline in greater depth than is normally possible in a regular class. Requires a comprehensive term paper.
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BUS 5113 Surveying New Technologies Credit Hours: 3
Introduces concepts and tools to assess the impact of new and forecasted technological changes in a global market. Emphasizes transformation of business models in response to emerging technologies. Identifies organizational and environmental factors that impact innovation. Covers how to evaluate potential technological failures and successes.
Prerequisite: BUS 5602
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BUS 5114 Survey of Entrepreneurship and Innovation Credit Hours: 3
Introduces how an entrepreneurial company manages and leads innovation and change. Focuses on identifying and creating innovative business opportunities through idea generation, business planning and new venture development tools. Includes feasibility and marketing studies, financial management and organizational structures. Uses case studies.
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BUS 5115 New Product Development Credit Hours: 3
Focuses on new product development including the full project life cycle (processes, idea generation, design and development, prototyping, manufacturing, sales, support and disposal). Uses student teams in a cross-disciplinary, integrated approach to project development in a global market. Requires team project development and presentation.
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BUS 5116 Technology Commercialization Experience 1 Credit Hours: 3
Develops and refines the ability to find, evaluate and nurture technical ideas into commercially viable product concepts. Introduces a formal, team-based process for vetting and selecting a technology to be developed into a new venture proposal/business plan in BUS 5117 .
Requirement(s): Successful completion of 18 semester credit hours of program. First of a two-course capstone sequence
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BUS 5117 Technology Commercialization Experience 2 Credit Hours: 3
Continues product and team project development started in BUS 5116 . Focuses on completion of the business proposal and the real-world launch of a new venture. Applied entrepreneurial knowledge from previous coursework. Requires written report and draft pitch for review by a panel of experts and business leaders; presenting to investors may follow.
Requirement(s): Second of a two-course capstone sequence
Prerequisite: BUS 5116
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BUS 5138 Business Ethics Credit Hours: 3
Aims primarily to increase student understanding of the concepts of moral philosophy and their relevance to decision-making. Provides an opportunity for students to apply this understanding in a wide variety of practical management settings. Makes extensive use of case analyses.
Requirement(s): Prior completion of foundation requirements
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BUS 5211 Procurement and Contract Management Credit Hours: 3
Overviews in depth the federal acquisition process and introduces the basic concepts, policies and procedures incident to government contracting through the FAR and supplementing directives.
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BUS 5213 Contract Changes, Terminations and Disputes Credit Hours: 3
Uses case studies and lectures to provide an in-depth examination of the post-award management problems associated with contract administration. Covers contract changes, terminations and disputes, as well as other issues.
Prerequisite: BUS 5211
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BUS 5214 Cost Principles, Effectiveness and Control Credit Hours: 3
Financial and accounting overview of government acquisition policy and procedures.
Prerequisite: BUS 5430
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BUS 5217 Contract and Subcontract Formulation Credit Hours: 3
Studies in depth the pre-award phase of the federal acquisition process. Uses class discussions and case studies to examine management problems from the perspective of the contracting office, requisitioner, courts, Congress and the contractors.
Prerequisite: BUS 5211
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BUS 5218 Contract Negotiations and Incentive Contracts Credit Hours: 3
A seminar in which negotiation concepts and techniques are explored, analyzed, discussed and then placed into practice using mock negotiations. Examines all types of contracts.
Prerequisite: BUS 5211
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BUS 5219 Globalization and Corporate Social Responsibility Credit Hours: 3
Examines globalization as it relates to corporate social responsibility (CSR). Analyzes policies and standards, and developing compliance programs and managing key stakeholders. Reviews trends in corporate citizenship, social enterprise and philanthropy. Offers innovative strategies for ethical leadership. Requires written CSR initiative report.
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BUS 5220 Contract Management Research Seminar Credit Hours: 3
Advanced research seminar devoted to study and research of topical government contract management issues.
Prerequisite: BUS 5211
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BUS 5307 Managing Human Factors Credit Hours: 3
Gives theoretical and practical experience with human-computer interactive system design concepts. Includes next-generation user interfaces, computer task analysis, human-computer design guidelines and history, usability engineering, and testing and enhancing Web design interaction.
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BUS 5411 Statistical Methods for Business Credit Hours: 3
Students learn to apply statistical methods to compare, examine and estimate the outcome of various management options. Includes statistical estimation, hypothesis testing, regression analysis, ANOVA, correlation analysis, sampling, time-series, decision theory and use of SPSS.
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BUS 5412 Forensic Data Mining and Analysis Credit Hours: 3
Examines the analysis process used by forensic accountants and internal auditors to examine data sets or metadata to identify patterns, anomalies and trends to answer business queries and provide predictive value for future events.
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BUS 5413 Data Analytics and Business Intelligence Credit Hours: 3
Introduces data analytics and business intelligence. Provides insight into tools used to analyze complex business and accounting problems to find rational solutions. Includes cases of increasing complexity that emphasize problem description, definition and formulation. Emphasizes interpretation and implementation of results and practice.
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BUS 5414 Advanced Internal Auditing Credit Hours: 3
Examines the principles of internal auditing through additional topics beyond foundational management of the internal audit function. Includes corporate governance, risk assessment and risk factor analysis, enterprise risk management, quantitative methods/tools in internal auditing, and value added activities.
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BUS 5415 Advanced Cost and Managerial Accounting Credit Hours: 3
Develops an advanced and in-depth coverage of cost accounting and managerial accounting. Includes decision-making under uncertainty and risk, sensitivity analysis, strategic profitability analysis, cost allocation and resources, quality, and investment decisions and management control.
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BUS 5421 Managerial Economics Credit Hours: 3
Provides an understanding of the microeconomic forces that influence firm decision-making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision-making under risk and uncertainty, production and cost estimation, and market structure analysis.
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BUS 5426 Environmental and Resource Economics Credit Hours: 3
Introduces the behavioral sources of environmental problems. Includes property rights, externalities, cost-benefit analysis, depletable and recyclable resources, pollution control, population growth, sustainable development, ecotourism and environmental justice.
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BUS 5431 Managerial Accounting Credit Hours: 3
Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.
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BUS 5432 Advanced Accounting Credit Hours: 3
Provides the accounting major with intensive exposure to the subject of accounting for business combinations in a format designed to further the student’s ability to solve complex accounting problems involving worksheet techniques.
Requirement(s): Instructor approval
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BUS 5433 Advanced Problems and Current Topics Credit Hours: 3
Broadly exposes the accounting major to advanced subjects in accounting; furthers the student’s ability to analyze and present solutions to complex accounting problems, as well as interpret and apply theoretical issues; and develops the student’s communication and presentation skills.
Requirement(s): Instructor approval
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BUS 5434 Advanced Auditing Theory and Application Credit Hours: 3
Exposes the accounting major to the theory of auditing and development of audit programs; procedures for obtaining audit evidence; and auditor responsibilities under Securities and Exchange Commission requirements.
Requirement(s): Instructor approval
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BUS 5435 Tax and Financial Accounting Research Credit Hours: 3
Examines the various primary and secondary authorities available for answering questions in the area of tax and financial reporting. The main purpose is not to teach the respective rules in the areas of tax and financial reporting, but to teach students how to find authoritative answers to problems in these areas.
Requirement(s): Instructor approval
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BUS 5436 Governmental and Nonprofit Accounting Credit Hours: 3
Principles and procedures of accounting, financial reporting and budgeting for governmental and nonprofit entities. Includes general funds and special revenue funds, capital project funds, enterprise funds, fiduciary funds, and accounting for colleges and universities, healthcare entities and voluntary health and welfare organizations.
Requirement(s): Instructor approval
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BUS 5437 Information Systems Auditing/Control Credit Hours: 3
Process of obtaining and evaluating internal audit evidence and communicating audit results. Includes method to assess organizational risks, controls and performance, and professional auditing standards and auditors’ ethical responsibilities.
Requirement(s): Instructor approval
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BUS 5438 Fraud Examination Credit Hours: 3
Overviews the nature of fraud (asset misappropriation, corruption and fraudulent statements), how it is committed and how it can be detected, investigated and prevented.
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BUS 5439 Forensic Accounting Credit Hours: 3
Provides exposure to the investigation of accounting procedures and techniques used in litigation support. Includes financial reporting fraud, forensic accounting techniques, income reconstruction methods, testifying as an expert witness, evidence management, cybercrime and business valuations.
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BUS 5440 Financial Management Credit Hours: 3
Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision-making.
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BUS 5444 Finance Markets and Institutions Credit Hours: 3
Presents an analysis of financial institutions and the interrelationships among intermediaries in both money and capital markets. Considers the functions of the Federal Reserve and its effect on interest rates and financial markets. Focuses on commercial banks and other depository institutions, investment banks and mutual funds.
Prerequisite: BUS 5421 and BUS 5440
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BUS 5446 Investment Management Credit Hours: 3
Investigates the concepts, theories and techniques underlying the development of investment policies and strategies.
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BUS 5447 Entrepreneurial Finance Credit Hours: 3
Explores both the capital structure and financial needs of a start-up company. In addition, students gain an understanding of intellectual property, as well as the techniques used to value nonpublicly traded companies.
Prerequisite: BUS 5440
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BUS 5448 Portfolio Analysis Credit Hours: 3
Focuses on understanding the theory and practice of combining financial assets into portfolios. Examines the importance of sector selection in asset allocation. Investigates the diversification of portfolios.
Prerequisite: BUS 5446
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BUS 5450 Organizational Behavior Credit Hours: 3
Presents existing research, theories and models explaining how individual and group behavior and processes shape the internal dynamics of organizations. Provides the foundation to understand contemporary debates concerning alternative organizational designs and management practices.
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BUS 5455 Personnel Management Credit Hours: 3
Surveys personnel management practices and procedures, including wage and salary considerations, employee benefits and incentives, and labor-management relations. Emphasizes the individual within the organization and the development of the human resource.
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BUS 5456 Employment Law Credit Hours: 3
Examines federal regulations governing the relationship between employees and employers, and emphasizes their respective rights and responsibilities. Includes discrimination, sexual harassment, affirmative action, privacy, terminating employees, compensation and benefit regulations, family leave, and safety and health.
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BUS 5457 Negotiation and Conflict Resolution Credit Hours: 3
Examines the management of conflict in organizations at the level of the individual and the group. Provides a background in alternatives to litigation models including negotiation, mediation, peer-review systems and arbitration. Uses simulation exercises to develop the student’s skills in applying various forms of dispute resolution.
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BUS 5458 Leadership Theory and Effective Management Credit Hours: 3
Teaches the leadership process and techniques used to train leaders by reading the literature, analyzing cases of corporate leadership and participation in experiential exercises that are used in leadership training. Also reinforces leadership skills of interpersonal interaction, written analysis and oral presentation.
Prerequisite: BUS 5450
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BUS 5460 Management Information Systems Credit Hours: 3
Addresses policy and management issues surrounding information systems in today’s enterprises: strategic use, organizational impact, project management, human resource issues and other topics germane to understanding management information systems.
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BUS 5461 Production and Operations Management Credit Hours: 3
Covers the translation of product and service requirements into facilities, procedures and operating organizations. Includes product design, production alternatives, facilities location and layout, resource requirements planning, quality control and project management. Uses live case analyses.
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BUS 5462 Information Security Credit Hours: 3
Covers information security techniques from a managerial perspective. Includes network and host security, cryptography, authentication, security policies, intrusion detection and forensics, and related managerial responsibilities. Prepares the student for the Center for Immigration and National Security (CINCS) Level-1 examination.
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BUS 5465 Managing Information Credit Hours: 3
Explores how organizations gather, represent, process and distribute information and knowledge to employees and customers. Includes knowledge management, knowledge workers productivity, data and process modeling and data mining. Examines major issues relating to information processing and its management at the individual, group, and organizational levels.
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BUS 5466 Managing Systems Credit Hours: 3
Provides a foundation of critical issues in the design and implementation of business and information systems change. Focuses on the interdependence of information technologies and organizational characteristics by examining managing business redesign, IT leadership, managing projects and changes, and managing enterprise information systems.
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BUS 5467 Managing Electronic Commerce Credit Hours: 3
Examines the use of electronic commerce from business to consumer, business to business and intra-organizational perspectives to reflect the Internet and global communications networks that have emerged as powerful strategic assets, providing increased opportunity and uncertainty for business leaders.
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BUS 5470 Marketing Management Credit Hours: 3
Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.
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BUS 5476 Strategic Marketing Credit Hours: 3
Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
Prerequisite: BUS 5470
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BUS 5480 Strategic Management Credit Hours: 3
In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses.
Requirement(s): Must be taken in the final semester before graduation
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BUS 5486 International Business Credit Hours: 3
Emphasizes economic, social, cultural, legal and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations.
Prerequisite: BUS 5440
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BUS 5487 New Venture Development Credit Hours: 3
Students examine the critical elements of creating and nurturing new business ventures; screen and evaluate ideas in the formulation phase, identify sources of funds and determine means to obtain financing; select a start-up activity and prepare a business plan that represents the basis for forming a company.
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BUS 5488 Corporate Innovation and New Ventures Credit Hours: 3
Covers the discovery and identification of new business opportunities, the process of creation within the context of a mature company, the processes of growth through acquisition, and the absorption, discontinuance or spinning out of businesses.
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BUS 5499 Internship Credit Hours: 3
Students must register with the director of industry/education programs in the College of Business at least two months before the start of the semester. Minimum requirements include formal written and oral presentations, weekly summary reports and a minimum of 120 hours working at a host employer’s location.
Requirement(s): Associate dean approval
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BUS 5601 Essentials of Business Development 1 Credit Hours: 3
Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study.
Requirement(s): First of a two-course sequence
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BUS 5602 Essentials of Business Development 2 Credit Hours: 3
Builds on BUS 5601 . Examines and uses concepts, methods and models from the functional business areas of statistics, finance, management and law. Requires students to integrate each component into a complete business plan.
Requirement(s): Second of a two-course sequence
Prerequisite: BUS 5601
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BUS 5610 Database Management Technology Credit Hours: 3
Introduces basic concepts of database management. Examines database systems from organization and management perspectives. Includes concepts, tools and techniques used to design, implement and use a database system. Also includes database architecture, conceptual and relational data models, structured query language (SQL), administration, concurrent processing, and data warehousing and mining.
Prerequisite: BUS 5460
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BUS 5611 Global Information Technology Management Credit Hours: 3
Introduces the basic concepts of information technology and globalization. Identifies ethical, social and cultural considerations in the global marketplace. Includes the complexities of information security and privacy, and the importance of data management and retrieval systems. Also includes enterprise solutions, government policies and regulations, and emerging technologies.
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BUS 5612 Cross-Cultural Management Credit Hours: 3
Focuses on methods and practices of managing in different cultures. Examines sources of management conflict due to differences in attitude, value and behavior. Develops intercultural awareness and effectiveness in the context of global business and successful implementation of strategy. Also examines corporate and personal ethical behavior.
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BUS 5613 Global Accounting and Financial Analysis Credit Hours: 3
Focuses on accounting and financial techniques and practices from an international perspective. Covers the impact of contexts (different countries, industries, markets and regulatory regimes) on accounting and finance. Also focuses on analytical approaches to accounting and finance data as it affects organizations and stakeholders.
Prerequisite: BUS 5602
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BUS 5614 Global Business Strategy Credit Hours: 3
Explores business in the context of international competition. Examines the framework to formulate strategies in the global marketplace and international strategies and decisions based on sociocultural, political, economic, legal, technical and environmental similarities and differences.
Requirement(s): Must be taken in the final semester before graduation
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BUS 5618 Strategic Management of Technology and Innovation Credit Hours: 3
Introduces the basic concepts of information technology and innovation from a strategic management perspective. Covers strategic management of high technology companies, emerging technologies in a global marketplace, and aligning product development and system design. Identifies the creation of new products and services, and how new ventures are exploited.
Prerequisite: BUS 5460 and BUS 5610
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BUS 5621 Internet Marketing Credit Hours: 3
Introduces electronic commerce distribution channels, Web-based marketing and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for Internet marketing, and techniques and methods for online market research and Internet marketing strategies based on the marketing mix.
Prerequisite: BUS 5460
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BUS 5622 Integrated Marketing Communication Credit Hours: 3
Analyzes communication strategies as an approach for implementing marketing decisions. Provides an understanding of traditional and new delivery modes in facilitating integrated marketing campaigns in changing social and technological environments. Examines the ethical, social and legal issues in marketing communication.
Prerequisite: BUS 5460
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BUS 5623 Technologies of Internet Marketing Credit Hours: 3
Covers technologies used for Internet marketing strategies and business initiatives. Includes search engine optimization (SEO), Internet marketing tactics, social media, website usability and data analytics.
Prerequisite: BUS 5621
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BUS 5629 Integrated Internet Strategies Credit Hours: 3
Uses cases studies to integrate concepts, practices and technologies of Internet marketing. Demonstrates effective Internet marketing campaigns, building and promoting a Web presence, techniques for search engine optimization, and diagnostic and performance tracking using Web analytics. Focuses on the organizational perspective of global strategies.
Prerequisite: BUS 5460 and BUS 5621 and BUS 5623
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BUS 5644 International Accounting and Reporting Credit Hours: 3
Provides background in international accounting, reporting standards and business operations in a global environment. Includes international financial reporting standards (IFRS). Also includes a comparison of U.S. generally accepted accounting principles (GAAP) and IFRS to develop and enhance critical thinking in financial accounting and reporting.
Prerequisite: BUS 5431
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BUS 5646 Advanced Governmental and Nonprofit Accounting Credit Hours: 3
Examines the procedures of accounting, financial reporting and budgeting for governmental nonprofit entities. Covers the theories behind standards set by the Governmental Accounting Standards Board and its integrated accounting and financial reporting model and introduces research concepts used in governmental and nonprofit accounting.
Requirement(s): Instructor approval
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BUS 5650 Strategic Cost Management Credit Hours: 3
Uses case studies to analyze approaches to managerial accounting. Covers the application of decision and control models, planning and control under conditions of uncertainty, ethics and current issues in the development and practice of managerial accounting.
Requirement(s): Instructor approval
Prerequisite: BUS 5431
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BUS 5651 Healthcare Policy Credit Hours: 3
Analyzes key contemporary issues in healthcare policy. Includes design and structure of the U.S. healthcare system, policy initiatives and the roles of government, the private sector, consumers and advocacy groups in setting policy agenda.
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BUS 5653 Information Management in Healthcare Credit Hours: 3
Addresses issues related to the management of information for healthcare practitioners and consumers. Provides insight and experience, and applications of information technology that improve the quality of healthcare communication and delivery, and facilitates healthcare research.
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BUS 5654 Legal Aspects of Healthcare Credit Hours: 3
Analyzes healthcare business entities and the regulations with which they must comply. Discusses individual right to access, and malpractice and its defense. Examines legal perspectives to starting a new healthcare business venture, and information necessary before entering into a joint healthcare venture.
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BUS 5656 Consumer Behavior Strategies Credit Hours: 3
Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.
Prerequisite: BUS 5470
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BUS 5657 Advanced Market Research Credit Hours: 3
Examines the consumer decision-making processes and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering, analysis, interpretation and report writing.
Requirement(s): Must be enrolled in Florida Tech Online
Prerequisite: BUS 5470
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BUS 5658 Healthcare Planning and Marketing Credit Hours: 3
Discusses and applies the concepts of healthcare planning and marketing to healthcare delivery, assessment of community needs and resource planning in both ambulatory and clinical settings. Includes health services planning and trends, demand for and use of health services, research methods and sources of marketing and planning data.
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