Nov 13, 2018  
2018-2019 Florida Tech Catalog 
    
2018-2019 Florida Tech Catalog

Marketing, M.B.A.


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Major Code: 8336 Degree Awarded: Master of Business Administration
Delivery Mode(s): Online Age Restriction: Yes
Admission Status: Graduate Location(s): Florida Tech Online
Admission Materials: GMAT, GRE recommended

The Master of Business Administration – Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today’s complex global business.

Rooted in the case method approach, this intensive M.B.A. program offers a uniquely collaborative, hands-on education. The program covers a variety of subjects including consumer behavior, multinational business policy and market research.

Students actively engage in case study analysis and exercise leadership and teamwork skills. Behavioral concepts and quantitative methods from a marketing management point of view are covered as well as the core business fundamentals. The program combines academic principles with practical, real-world applications to result in a solid business foundation.

Admission Requirements

The applicant to the master of business administration program must have a bachelor’s degree; however, the degree need not be in business administration. Applicants who are graduates of non-business programs are also encouraged to apply. An applicant is assigned an advisor soon after acceptance into the M.B.A. program, and should meet with the advisor to prepare a program plan outlining the courses needed for the M.B.A. degree.

The admissions decision is based on a review of the application documentation including work experience, academic performance, references and written statement of purpose. Although taking the Graduate Management Admissions Test (GMAT) is not a requirement, it is highly recommended for admission consideration. Individuals who take the GMAT and obtain a satisfactory score can compensate for other criteria in their application (such as academic performance or work experience). Preference for graduate scholarships will be given to applicants who take the GMAT.

Curriculum


Not all courses are offered online every term. See this two-year course offering projection and remember to check prerequisites/co-requisites before registering.

Program Prerequisites


The following foundation courses are considered prerequisites to this program and will be waived for any student with an undergraduate degree in business or who has taken undergraduate courses in accounting, economics and finance with a minimum grade of B.

Core Courses


The M.B.A. degree requires completion of a common set of six core courses including the capstone course in strategic management, and two additional directed electives (BUS 5000-level or higher) chosen with the approval of the faculty advisor. These required courses are designed to prepare the student to respond to the complex business decisions that arise in today’s rapidly changing environment. As such, these courses incorporate either case studies or projects that require extensive qualitative and/or quantitative analysis.

Directed Electives


Six credit hours of directed electives (BUS 5000-level or higher) are required if BUS 5601 Essentials of Business Development 1  and BUS 5602 Essentials of Business Development 2  are waived.

Total Credits Required: 36


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