The mission of the undergraduate strategic communication program is to help students achieve their potential by nurturing their abilities in critical thinking, problem-solving and strategic planning by providing a solid foundation in the theories, concepts, methods of inquiry, and skills and knowledge specific to professional communication fields. In support of this mission, the School of Arts and Communication is committed to:
Developing and promoting courses that provide an understanding of the concepts and theories surrounding visual and written communication;
Providing students with the ability to convey material clearly and concisely through multiple media formats appropriate to communication professions; and
Promoting student inquiry and critical thinking skills through strategic communication planning and projects, research projects and internships.
Candidates for the Bachelor of Science in Strategic Communication require a total of 121 credit hours for graduation. On reaching the junior year, candidates must choose an area of concentration and include 21 credit hours of specialized coursework. The composition of the 121-credit program must correspond to the following distribution of required and elective courses.