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    Florida Tech
   
 
  Oct 19, 2017
 
 
    
2017-2018 Catalog

Marketing, M.B.A.


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Major Code: 8336 Degree Awarded: Master of Business Administration
Delivery Mode(s): Online Age Restriction: Yes
Admission Status: Graduate Location(s): Florida Tech Online
Admission Materials: GMAT, GRE recommended

The Master of Business Administration - Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today’s complex global business.

Rooted in the case method approach, this intensive M.B.A. program offers a uniquely collaborative, hands-on education. The program covers a variety of subjects including consumer behavior, multinational business policy and market research.

Students actively engage in case study analysis and exercise leadership and teamwork skills. Behavioral concepts and quantitative methods from a marketing management point of view are covered as well as the core business fundamentals. The program combines academic principles with practical, real-world applications to result in a solid business foundation.

Curriculum


Program Prerequisites


The following foundation courses are considered prerequisites to this program and will be waived for any student with an undergraduate degree in business or who has taken undergraduate courses in accounting, economics and finance with a minimum grade of B.

Core Courses


The M.B.A. degree requires completion of a common set of six core courses including the capstone course in strategic management, and two additional directed electives (BUS 5000-level or higher) chosen with the approval of the faculty advisor. These required courses are designed to prepare the student to respond to the complex business decisions that arise in today’s rapidly changing environment. As such, these courses incorporate either case studies or projects that require extensive qualitative and/or quantitative analysis.

Total Credits Required: 36


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