|Major Code: 7762
||Degree Awarded: Bachelor of Science
|Delivery Mode(s): Classroom
||Age Restriction: No
|Admission Status: Undergraduate
||Location(s): Main Campus - Melbourne
The Bachelor of Science in Business Administration-Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).
Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.
Candidates for a Bachelor of Science in Business Administration- Marketing must complete the minimum course requirements as outlined in the following curriculum.