Mar 21, 2018  
2017-2018 Catalog 
2017-2018 Catalog [ARCHIVED CATALOG]

Business Administration - Marketing, B.S.

Major Code: 7762 Degree Awarded: Bachelor of Science
Delivery Mode(s): Classroom Age Restriction: No
Admission Status: Undergraduate Location(s): Main Campus - Melbourne

The Bachelor of Science in Business Administration-Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.

Candidates for a Bachelor of Science in Business Administration- Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year

Sophomore Year

Fall (15 credit hours)

Junior Year

Fall (15 credit hours)

Spring (15 credit hours)

Senior Year

Fall (15 credit hours)

Spring (15 credit hours)

Total Credits Required: 121

*Restricted Elective (COM) can be COM 2224 Business and Professional Writing , COM 2225 Writing for the Media  or COM 2425 Introduction to Communication .