Mar 28, 2024  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

Communication, B.S.


Major Code: 7183 Degree Awarded: Bachelor of Science
Age Restriction: N Admission status: undergraduate
Delivery Mode/s: classroom only Location/s: main campus

Program Chair
H. Hatfield Edwards, Ph.D.

The communication major prepares graduates to meet today’s ever-growing demand for skilled communicators who have specialized backgrounds in strategic communication with a focus on business, or science and technology. Coursework emphasizing business, or science and engineering augments a strong foundation in applied and conceptual courses that emphasize written and oral communication, theoretical communication and visual communication. Graduates of the communication major are able to create effective communication analyses and campaigns, write for a broad range of audiences about science and technology, and use multiple media platforms to effectively and ethically communicate to diverse publics.

Graduates specializing in strategic communication-business typically find employment in public relations, marketing, publications research, advertising, copywriting, editing, training and development, public information or customer relations. Graduates specializing in strategic communication-science and technology are typically employed as writers and editors for technical or scientific publications or organizations, documentation designers, technical publications specialists, instructional designers or proposal writers.

Degree Requirements

Candidates for the Bachelor of Science in Communication require a total of 121 credit hours for graduation. On reaching the junior year, candidates must choose an area of concentration and include 21 credit hours of specialized coursework. The composition of the 121-credit program must correspond to the following distribution of required and elective courses.

Curriculum


Total Credits Required: 121


Concentration (Select one 21-credit specialization)


Strategic Communication-Business


Nine credit hours from the following:


Strategic Communication-Science and Technology


Nine credit hours from the following: